Three Mistakes Spa Managers Should Avoid this Fall Season

Fall is here, and we’re all breathing a sigh of relief after the hectic pace of Summer in a year unlike any other. As we get ready for the upcoming holiday season filled with customized massage and customized facial appointments, now is the perfect time to get ahead on all of your holiday preparations with some thoughtful planning. 

Here are three ways you can stay ahead of the curve and massage therapist competition this Fall. 

1. To Increase Marketing Efforts

From Labor Day to Cyber Monday, the last three months of the year are packed with holidays that have tons of purchase potential. Did you know that 45% of consumers usually plan on getting a jump on their holiday purchases before November 1st? While we move from Summer to Fall, take a moment to strategize your seasonal promotions and gift card incentives. As many as 46% of Americans now shop “all or mostly online” for their holiday gifts. Want to change up your e-commerce strategy? Now is the time to get started. 

2. To Consider Previous Sales Trends

While you’re not in the epicenter of the hustle and bustle, take a second to pull your latest numbers and take a look at what worked and what didn’t. Touchless treatments and immunity-boosting therapies have topped the wellness charts this year. How have you modernized your strategies? Reflect on how you can make guests feel most welcome and streamline your current offerings to position yourself for the holiday boom to come.

3. By Hiring Too Many People

We often equate more bookings with the need for additional staff. Beware of overexpansion. Onboarding an employee takes on average about three months -- not even counting the hours of instruction on the fine details required to provide the most relaxing experiences for guests. Unless necessary, hiring in the typically-chaotic fourth quarter isn’t ideal for you or your new team member. 

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